Association: This ad is using association by using Jessica Simpson as the main focus of the ad. Therefore, people see her and want to look like her, have her facial quality, and want to buy the product.
Beautiful People: This ad uses a 'beautiful' person to try to sell the product. Therefore, other girls or guys are going to want to use this product to become beautiful as well.
Celebrities: Obviously this is a celebrity that everyone knows; therefore, they are going to want to use the same product as her.
Charisma: This is used by showing Jessica Simpson's confidence as she holds a bottle of Proactive.
After researching this product, I have found that not as many people are as satisfied as they make it seem. I have never used the product, fortunately I have never had a problem with acne; however, I know many of my friends who have. According to my research, I found that there are many LESS expensive products that will show the exact same results.
Also, I found that not EVERYONE can use this product. There are many side effects that can happen while using this product. Some of the products in the Proactive line can cause sever dry skin; therefore, removing the oil from pimples, but drying out the skin. They also may find that while the product is removing the unwanted blackheads and white heads, it will also cause a lot of skin irritations. Some of the ingredients within this product have also been found to show allergic reactions. Therefore, this product may even worsen the face of the user. One last thing that I read about in this review was that while this product may work, it will also cause major redness to the skin; therefore, leaving the face looking irritated.
In my counter-ad I used a girl that had acne - that was a plain folk person, as opposed to someone everyone knew. Also, I added the side effects that no one sees when they order the product such as skin irritation, allergic reaction, flaky skin, and redness of skin.
Retrieved from: http://www.toptenz.net/top-10-persuasive-tv-ads.php#_/term_
Retrieved from: http://www.facingacne.com/proactiv-solution/
Retrieved from http://medialiteracyproject.org/sites/default/files/resources/Intro_to_Media_Literacy.pdf
Emily, I loved your counter ad. I thought briefly about doing one for Proactiv also! Like you, I have never used the product. I have heard a lot of bad things about it though, definitely more bad than good. It was a very good choice for a counter ad, and you created it well! I can tell you really did your research. It is sad that this product has so many other symptoms. I know this is impossible, but wouldn't it be nice if there could be a medicine that existed that had no side effects and anyone could take it? On another note, great job!
ReplyDeleteProactive is a very potent medication and should be used under the care of a dr. I worked in a dermatologists office and she had many proactive rejects. Very good.
ReplyDeleteI have heard a lot of people say that Proactive did not help as much as they claim. Self appearance is important to a lot of people, and it is wrong for a company to mislead individuals with their product.
ReplyDeleteI would really like to see Jessica Simpson use the product and what it does to her face. My husband used it and he said that it actually made his face more oily and the product bleached EVERYTHING! It ruined so many shirts and pillow cases and sheets.
ReplyDeleteGood choice of product because since it is topical and over the counter they don't have to list side effects.
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