Educ 6810 - Week Four Reading & Discussion

"You may not think advertising influences you. But marketers do. And in addition to millions of dollars, they have something else most people don't have: Access to data that proves their point" (Hollis, 2011).

I chose this quote because I know many people that are skeptical, as well as myself.  I realize that commercials and ads can be silly and un-motivating; however, I also agree with this ad.  Advertisers have the data to prove that people really do take their ads seriously, as well as, react to them.  Some of the reactions lead to customers advertising without them knowing it.

I feel that this is not an ad that influences you to buy something or try something out.  I feel that this is an influencing commercial that can tug at your heart strings.  It makes the audience realize that yes, everything you do, children see it and then they do the same thing.  It influences the audience to make sure that they are doing the right things.

Source:

Hollis, N. (2011). Why Good Advertising Works (Even When You Think It Doesn't). Retrieved from http://www.theatlantic.com/business/archive/2011/08/why-good-advertising-works-even-when-you-think-it-doesnt/244252/

Best TV Commercial Ever. Retrieved from http://www.youtube.com/watch?v=ZHCuA0KnITY






What reasons for teaching media literacy resonate with you? Why?

• I feel that teaching media literacy is important.  The reason that resonates with me is that this is what these kids are used to.  They are always watching TV, on the computer, or on the internet; therefore, they are seeing media everywhere they turn.  If we teach media literacy, I feel that we will be helping them with problems that they may come into contact with while they are doing what they do in their everyday lives.

Why is media production important for teaching media literacy? What are the challenges?

• There are so many opportunities for students to use media production: school radio, school news, music, broadcasting sports events, video taping events, making of digital media, and so on.  Teaching the production goes hand in hand with teaching media literacy.
• The challenges are to get the students to focus and make sure that they are doing things correctly and that they know the risks of using different things and copy right laws.

How did the deconstruction and creation of a magazine cover address the 4 key concepts of media literacy programs? Give specific examples.

• Core #1 - All Media Are Constructed: We constructed our magazine covers and deconstructed the other magazine covers.
• Core #2 - Creative Language with its own rules: We used the language of the Media constructions to not only deconstruct one cover but to also construct ours.
• Core #3 - Audience Decoding: In the deconstruction, we pointed out which audience it was referring to.  Then we commented on a peers deconstruction to see their differences.  While constructing, we are all going to have different covers that portrays multiple audiences.
• Core #4 - Embedded Values and Points of View: We dissected the magazine cover to bring up all of the underlying meaning.

Explore the Common Core Standards and find three standards that media literacy would help you address in your content area or interest. 

• CCSS.ELA-Literacy.RL.6.7 Compare and contrast the experience of reading a story, drama, or poem to listening to or viewing an audio, video, or live version of the text, including contrasting what they “see” and “hear” when reading the text to what they perceive when they listen or watch.
• CCSS.ELA-Literacy.RH.6-8.6 Identify aspects of a text that reveal an author’s point of view or purpose (e.g., loaded language, inclusion or avoidance of particular facts).
• CCSS.ELA-Literacy.WHST.6-8.1b Support claim(s) with logical reasoning and relevant, accurate data and evidence that demonstrate an understanding of the topic or text, using credible sources.

Source:

Hobbs, R. (2011). Teaching Media Literacy: Yo! Are You Hip With This? Retrieved from http://www.medialit.org/reading-room/teaching-media-literacy-yo-are-you-hip